CGI & Animation
for leading brands.

Defy your competition through CGI.

Innovative CGI built for
brands who want to stand out.

Defy Studios is a Manchester based 3D animation studio, creating bespoke content for brands, agencies and startups. We deliver content that’s beautifully executed and built to get results.

Showreel:  See our latest work here

CGI for the next generation of brands. Expertly built. From product renders to TV campaigns, we deliver visuals that sell, scale and stand out. Let’s connect with your audience, let’s Defy

Our Portfolio.

See how we turn briefs into breakthrough content. CGI and animation designed to perform across online, TV, outdoor media and beyond.

Neville Johnson’s latest TV spot reimagines the staircase. Seamlessly blending CGI with live action to transform a forgotten space into something unforgettable.
Created as a series of detailed CGI visuals for Neville Johnson. Every element was meticulously crafted in 3D, from fabric simulations and material matching to precise wood grain textures.
Mimicking the soothing effects of Reflexology, Simba’s slippers needed a fitting video. CGI highlights their benefits, capturing both intricate detail and overall design.
This campaign highlights the innovative tech in a Simba mattress. We combined high-end CGI with live action to create a sleek, product-led visual story. Broadcast nationally across TV and digital platforms.
Crafted fully in CGI, we brought Morley Glass & Glazing Ltd’s delivery journey to life, tracking their integral blinds on a playful CGI road trip across Europe to their Leeds factory.
Explore how we transformed the Pieces Project with a blend of bold animation and dynamic CGI, bringing every element to life, engaging adults and kids alike.

Services.

Whether you’re launching something new or elevating your brand. We offer concept to completion CGI, video and creative services that help deliver real world results.

From TV & film to product renders we have your brand covered.

Our state of the art studio and highly experienced team make it easy to bring your vision to life. Seamless, story-driven CGI that puts your brand first.

See the magic.

Whether it’s the first sketch or the final render, these breakdowns reveal how we transform bold ideas into striking, brand-defining CGI.

The magicians.

Our highly creative and experienced team make the process simple for our clients whilst delivering the best content for your audience, budget and goals. From concepts to final delivery we take care of the entire process.

Original Thinking.

Where bold ideas meet cutting-edge CGI. Our creatives and technical artists collaborate to bring ambitious concepts to life through innovation; delivering visually striking, technically precise content that engages your audience.

Our passion for innovation and filmmaking means you’ll always benefit from beautifully rendered, long lasting content that accurately portrays your brand. 

A grid of photos displaying property related photos
A computer rendering of the world. Robot arms, vans and trees can be seen on it. It was created for a project with PEAK.ai

Chat to an expert today.

Got a brief ready? We’d love to hear it. Not sure where to start? No problem we’re here to make the process easy. Wherever you are in your journey, get in touch for a free quote and expert advice.

Email.

Drop us an email to start a conversation with one of our experts.

We’re here Monday to Friday, 9:00–18:00 (GMT).

Phone.

Rather pick up the phone and have a chat?

0333 577 0605

Questions?

Everything you need to know about working with Defy Studios for product and service CGI.

What is CGI?

CGI (Computer-Generated Imagery) is the creation of visual content using 3D modelling, animation, and rendering software.

It allows us to showcase products and services in visually rich, photorealistic ways, often impossible or impractical to achieve with traditional photography or video.

What does the CGI process look like?
  1. Discovery Workshop – We learn your brand, audience and objectives

  2. Planning & Storyboarding – We align on creative direction, scripts and visual ideas

  3. Modelling & Animation – We build your assets from the ground up

  4. Rendering & Review – You see the progress, give feedback and refine

  5. Final Delivery – We provide polished visuals in the formats you need

Can Defy handle the full creative concept?

Yes. We’re not just technicians, we’re storytellers.

Whether you need help with creative direction, scriptwriting, or campaign ideation, we can lead or collaborate with your in-house team or agency.

Why use CGI instead of traditional photography or video?

CGI offers:

  • Total control over lighting, angles, materials and environments
  • Efficiency for product variants, colourways or multiple configurations
  • The ability to visualise internal components, abstract concepts or non-physical services
  • Visualise products they don’t yet exist
  • Easily change and update visuals without having to reshoot anything. 
  • Unlimited reusability across marketing channels such as web, print, social, TV, and more
Can we use existing CAD files?

Yes!

We can work with CAD data, 3D scans or reference photography to build accurate and optimised CGI models. If you don’t have files, we can create everything from scratch.

How much does CGI cost?

Costs vary based on scope. but we offer tiered packages to suit different needs; from single hero visuals to full campaign production.

We’re happy to provide a quick ballpark estimate or a detailed proposal once we know more about your project.

How long does a CGI project take?

Timelines vary depending on complexity and scope of the project but as a guide the below should give an idea:

  • Stills: 1–2 weeks
  • Product animations: 2–4 weeks
  • Larger campaigns: 4–6+ weeks