Our objective was to bring Simba’s technology to life in a way that felt as innovative as the product itself. To cut through the noise of typical mattress advertising, we opted for a minimalist, dark and premium aesthetic putting the product centre stage.
Simba is built on innovation, and we approached production with that same ethos. Combining live-action footage with CGI and on-set visual effects, we created a seamless narrative that moves from the world outside the mattress to deep within its internal workings. All with our actress elegantly floating above it, a visual that perfectly captures the effortless comfort Simba simba provides.
To pull it off, we deployed CGI motion control robots, green screen, practical effects and precision lighting. The result is a visually rich, technically seamless production with a narrative that captures both the innovation and comfort at the heart of the Simba brand.
