Tom Howley approached us to create a full suite of CGI visuals for the launch of their Malone kitchen collection. The Malone blends sleek architectural detail with a distinctly Tom Howley warmth. We built the perfect environment to show it off in CGI, giving Tom Howley true to life visuals to market the collection without a physical set needing to be built or photographed.
The entire environment was built from scratch. Extensive 3D modelling and texturing brought every element to life. From the flat architectural doors and burnished brass edge-pull handles of the kitchen itself, to the props in the pantry and the garden beyond the window. No physical set was built, every surface, material and finish was created entirely in 3D.
Natural light was used to flood the space and highlight the beauty of the finish and the refined detailing that makes the Malone collection distinctly Tom Howley. The result is a series of visuals that feel warm, considered and every bit as premium as the product itself..
Multiple colourways were visualised, giving Tom Howley a versatile set of stills and video to market the full range to their clients, true to life imagery produced without a single physical set needing to be built or photographed.
