Using purely CGI, it gave us the freedom to bring it to life in full. We built a photoreal 3D model from the ground up, capturing every detail of the boiler’s engineering with precision and accuracy.
Dramatic lighting was crafted to hero the product’s premium aesthetic, with glass-like materials and textures used to showcase the technology within — while individual components were animated to reveal the innovation inside, giving audiences an intimate look at the engineering before it ever reached their hands.
The resulting visual suite was used across the product launch and website, giving Luthmore a powerful, polished set of assets to introduce their technology to the world.
