Neville Johnson tasked us with bringing their bespoke steel and oak staircase to life through photoreal CGI. The result is a full suite of stills and video that showcases the design in precise detail, giving Neville Johnson a true to life set of visuals to market the collection without a physical product needing to be built or photographed.
Working from technical specifications, we modelled the entire staircase in 3D – every material, finish and surface rendered with photoreal precision. From the spindle detailing to the matte black balustrade and natural oak finish, each element was built to exactly match the real thing.
A rural environment was constructed around the 3D set, with natural light carefully positioned to complement the design and give the visuals a genuine, real-world feel. Multiple angles as stills and a video giving Neville Johnson a complete set of imagery to market across their range.
The result is a collection of CGI stills and video, giving Neville Johnson full marketing-ready visuals straight from the render with no shoot required.
